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Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact.

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

Homebuyers froze deals at a record rate in August: Redfin

Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin's latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017.

What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints

The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said.

Compass-Anywhere: Scale doesn’t mean losing culture and quality

Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition.

Before Compass: Lessons from Robert Reffkin’s leadership style

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business.

Marketing overload: How to cut the clutter and reclaim your time

Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths.

How to WOW your clients with a simple communication strategy

While you can't control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes.

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes.

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